27 August, 2024

Carhartt WIP Fall/Winter 2024 by Paul Mérelle

The first delivery of Fall/Winter 2024 situates the collection in New York, as photographer Paul Mérelle captures unexpected moments of solitude amidst the city’s bustling pace.

The imagery spotlights the collection’s varying textures and subdued, cool-toned palettes, illustrated by items like the Whitsome Shirt Jacket and Landon Pant, which are both constructed from cotton corduroy in misty grey. These are offset by items like the Women’s Module Script Jacket in robust polycotton twill, and the soft jersey Carhartt Sweatshirt in dove grey.

Meanwhile, embroidered and patch-adorned knitwear, such as the Brown Ducks Sweater and Cardigan, offer tactile takes on varsity-inspired styles. This exploration of texture continues with the Brown Ducks Bomber Jacket, which combines chenille patches with artificial leather sleeves and a felt fabric body.

In the women’s collection, relaxed, striped shirting and a cable-knit sweater vest further accentuate the collegiate theme.Paul Mérelle is a photographer based between Paris and New York, who previously collaborated with Carhartt WIP on the tenth issue of WIP magazine. In 2023, Mérelle published his debut book of portraits titled From Them Till Now.

Carhartt WIP Fall/Winter 2024 by Paul Mérelle available at The Cream Store.
Carhartt WIP Fall/Winter 2024 by Paul Mérelle available at The Cream Store.

Carhartt WIP Fall/Winter 2024 by Paul Mérelle available at The Cream Store.
Carhartt WIP Fall/Winter 2024 by Paul Mérelle available at The Cream Store.

Carhartt WIP Fall/Winter 2024 by Paul Mérelle available at The Cream Store.
Carhartt WIP Fall/Winter 2024 by Paul Mérelle available at The Cream Store.

About Carhartt Work In Progress

Carhartt Work In Progress (WIP) is a clothing brand that adapts and modifies the core products of the pioneering American workwear brand Carhartt to create its own collections. Established in 1994 by Edwin Faeh, the brand’s audience is just as likely to associate its iconic yellow C motif with late 90s hip hop videos or skate clips, as they are with factories or manual labor. This distinction is key in defining what Carhartt WIP does.

Carhartt WIP engages with different cultural spheres: from Detroit and Berlin’s symbiotic techno scenes, to skateboarding and its communities that span Paris, New York, and Seoul, to the contemporary art world. The brand channels these influences, representing the culture which has formed around it. This can be seen and felt in its collections, its imagery, and its choice of partners and collaborators. Today, Carhartt WIP operates over 100 brick and mortar retail stores across Europe, Asia, and the US, as well as working with select wholesale clients.

Carhartt WIP Fall/Winter 2024 by Paul Mérelle available at The Cream Store.
Carhartt WIP Fall/Winter 2024 by Paul Mérelle available at The Cream Store.

Carhartt WIP Fall/Winter 2024 by Paul Mérelle available at The Cream Store.
Carhartt WIP Fall/Winter 2024 by Paul Mérelle available at The Cream Store.

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