Santa Cruz
Santa Cruz Skateboards has been an industry-leading manufacturer of board sports lifestyle products for over 40 years. Established in 1973, Santa Cruz defined a generation with eye-popping graphics and innovative products that continue to resonate with tastemakers, professional riders and younger generations. Santa Cruz graphics are some of the most iconic in skateboard history.
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Obey clothing was formed in 2001 as an extension of Shepard’s range of work. aligned with his populist views, clothing became another canvas to spread his art and message to the people. the clothing is heavily inspired by classic military design, work wear basics, as well as the elements and cultural movements on which Shepard has based his art career.
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HUF
Now based in Los Angeles, HUF has become one of the most respected and pioneering skates and lifestyle brands worldwide. Collaborating with artists, designers, photographers, musicians, and unconventional tastemakers. it’s also home to a collective of eclectic skateboarders and ambassadors.
HUF represents the progressive vision that has driven Hufnagel since day one. It is renowned for its clean aesthetic, provocative designs, and quality craftsmanship. For over 15 years, HUF has been dedicated to pushing the culture forward, by refusing to conform to it.
Carhartt WIP
Carhartt Work In Progress (Carhartt WIP) forms a division of the American brand Carhartt, one of the first companies to pioneer workwear in the USA. Founded in Europe in 1989, 100 years after Hamilton Carhartt established his business in Detroit, Carhartt WIP has been carefully adapting and modifying Carhartt’s core product characteristics for a different audience of consumers who value refined design and quality while remaining true to Carhartt’s brand origins.
Carhartt WIP is becoming an iconic and well-respected brand in underground scenes, from hip-hop to skate, from graffiti to cycling, as well as working with labels such as A.P.C., Neighborhood, Patta, Vans, Junya Watanabe and many more.
Hikerdelic
Hikerdelic grew naturally from the sartorial seeds of Proper Magazine. Having spent years writing about clothing and brands, it was only natural they created their own. Working with world-class illustrators like locally-based Daren Newman allowed them to create a unique visual handwriting based on the concept of rambling and raving combined.
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