Earl Of East | The Cream Store

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Earl Of East

Earl of East is a creative business founded by Niko Dafkos and Paul Firmin in 2014. What started out as a shared passion project, has now grown organically from a side-hustle to a business with a team of 18 located in London.

A love of fragrance and a desire to build something of their own led them to develop their own line of home fragrance products, which has since expanded from just three candles to a line that encompasses, candles, incense, home mists and bath and body products, all of which are produced by Earl of East in London.

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Earl of East is a creative business founded by Niko Dafkos and Paul Firmin in 2014. What started out as a shared passion project, has now grown organically from a side-hustle to a business with a team of 18 located in London. A love of fragrance and a desire to build something of their own led them to develop their own line of home fragrance products, which has since expanded from just three candles to a line that encompasses, candles, incense, home mists and bath and body products, all of which are produced by Earl of East in London.

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