Earl Of East

Earl of East is a creative business founded by Niko Dafkos and Paul Firmin in 2014. What started out as a shared passion project, has now grown organically from a side-hustle to a business with a team of 18 located in London.

A love of fragrance and a desire to build something of their own led them to develop their own line of home fragrance products, which has since expanded from just three candles to a line that encompasses, candles, incense, home mists and bath and body products, all of which are produced by Earl of East in London.

The Cream Store - Authentic streetwear, contemporary clothing and lifestyle goods.

Established in 2005, we are an Independent clothing and lifestyle retailer providing a curated collection of authentic goods from quality brands to enhance your life and style. Our bricks and mortar store is based in the middle of England and we continually update our assortment of brands ranging from big players to smaller niche brands, ensuring our offering includes the best picks from the industry.

Our selection of contemporary clothing and streetwear comes form the worlds finest brands recognised for their long lasting quality and durability. Workwear inspired, heritage brand Carhartt WIP is a perfect example of this with their selection of graphic t-shirts, hoodies, crewneck sweatshirts, cargo pants, chino trousers and accessories - All items are manufactured with Carhartt’s core values in mind! Our streetwear offering comes from brands such as HUF, Obey, Santa Cruz and Rip n Dip, providing a selection of clothing inspired by skate, street culture and street art. Each season they provide a range of bold graphic tee’s perfect for the summer. We also stock a premium collection of denim from specialist’s brands Edwin, Nudie Jeans Co, and Levi’s, known for their masterful craftsmanship in jeans. Complimenting our brand offering for a more smarter look we have Fred Perry menswear and womenswear - known as the brand with the laurel wreath, this signature logo is a mark of its luxurious quality and timeless design which is adorned on their fine range of polo shirts, shirts and dresses. Our footwear collection completes the head to toe look with both trainer and shoe styles from the likes of Saucony, Karhu, Clarks Originals and more. Our brand list continues to grow each season with an eclectic mix of items to elevate and refine your personal style.

Have your items delivered conveniently to you door or simply select’ Click and Collect’ if you would prefer to pick them up from our Nuneaton store. You can even spread the cost of your purchases with Klarna Buy Now, Pay Later.

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Earl Of East Gift Set - Wild Flower

Earl Of East Gift Set - Jordin De La Lune

Earl Of East Incense Cones - Rose

Earl Of East Home Mist 100ml - Wild Flower

Earl Of East Incense Sticks - Sandle Wood

Earl Of East Incense Sticks - Sage

Earl Of East Gift Set - Shirin Yoku

Earl Of East Incense Cones - Sage

Earl of East Soy Wax Candle 170ml - Onsen

Earl of East Soy Wax Candle 170ml - Wildflower

Earl of East Soy Wax Candle 170ml - Atlas Cedar

Earl of East Soy Wax Candle 170ml - Jardin De La Lune

Earl of East Hand Balm 300ml - Onsen

Earl of East Hand Balm 300ml - Shinrin Yoku

Earl of East Soy Wax Candle 170ml - Shinrin Yoku

Earl of East Sleep Mist 100ml - Nerumae

Earl of East Home Mist 100ml - Atlas Cedar

Earl of East Soy Wax Candle 170ml - Smoke And Musk

Earl of East Bath Salts 500g - Onsen

Earl of East Home Mist 100ml - Jardin De La Lune

Earl of East Home Mist 100ml - Smoke And Musk

Earl of East Home Mist 100ml - Strand