Shoe Care & Laces

The Cream Store - Authentic streetwear, contemporary clothing and lifestyle goods.

Established in 2005, we are an Independent clothing and lifestyle retailer providing a curated collection of authentic goods from quality brands to enhance your life and style. Our bricks and mortar store is based in the middle of England and we continually update our assortment of brands ranging from big players to smaller niche brands, ensuring our offering includes the best picks from the industry.

Our selection of contemporary clothing and streetwear comes form the worlds finest brands recognised for their long lasting quality and durability. Workwear inspired, heritage brand Carhartt WIP is a perfect example of this with their selection of graphic t-shirts, hoodies, crewneck sweatshirts, cargo pants, chino trousers and accessories - All items are manufactured with Carhartt’s core values in mind! Our streetwear offering comes from brands such as HUF, Obey, Santa Cruz and Rip n Dip, providing a selection of clothing inspired by skate, street culture and street art. Each season they provide a range of bold graphic tee’s perfect for the summer. We also stock a premium collection of denim from specialist’s brands Edwin, Nudie Jeans Co, and Levi’s, known for their masterful craftsmanship in jeans. Complimenting our brand offering for a more smarter look we have Fred Perry menswear and womenswear - known as the brand with the laurel wreath, this signature logo is a mark of its luxurious quality and timeless design which is adorned on their fine range of polo shirts, shirts and dresses. Our footwear collection completes the head to toe look with both trainer and shoe styles from the likes of Saucony, Karhu, Clarks Originals and more. Our brand list continues to grow each season with an eclectic mix of items to elevate and refine your personal style.

Have your items delivered conveniently to you door or simply select’ Click and Collect’ if you would prefer to pick them up from our Nuneaton store. You can even spread the cost of your purchases with Klarna Buy Now, Pay Later.

#freshgoodsdaily

Sneakers ER Cleaning Brush - Neutral

Sneakers ER Premium Laces 120cm - Navy

Sneakers ER Premium Laces 120cm - Dark Grey

Sneakers ER Premium Laces 120cm - Light Grey

Sneakers ER Oder Fresh Insole - Natural

Sneakers ER Leather Paint Pen 2mm Bullet Tip - Light Grey Acrylic

Sneakers ER Leather Paint Pen 2mm Bullet Tip - Light Blue Acrylic

Sneakers ER Leather Paint Pen 2mm Bullet Tip - Yellow Acrylic

Sneakers ER Premium Midsole Paint Pen 10ml Tip - Pirate Black

Sneakers ER Premium Midsole Paint Pen 10ml Tip - Turtle Dove

Sneakers ER Premium Midsole Paint Pen 10ml Tip - Infrared OG

Sneakers ER Leather Paint Pen 2mm Bullet Tip - Orange Acrylic

Sneakers ER Premium Midsole Paint Pen 10ml Tip - Cement Grey

Sneakers ER Leather Paint Pen 2mm Bullet Tip - Green Acrylic

Sneakers ER Premium Microfiber Cleaning Cloth - White

Sneakers ER Premium Crepe Rubber Suede Brush - Natural

Sneakers ER Leather Paint Pen 2mm Bullet Tip - Turquoise Acrylic

Sneakers ER Superhydrophobic Protector - Natural

Sneakers ER Deodorant 75ml - Mediterranean/Lemon

Sneakers ER Deodorant 75ml - Orange/Sandlewood

Sneakers ER Premium Midsole Paint Pen 10ml Tip- Black

Sneakers ER Premium Midsole Paint Pen 10ml Tip- Off White

Sneakers ER Premium Laces 120cm - Black

Sneakers ER Deodorant 75ml - Bergamot/Cedarwood

Sneakers ER Premium Cleaning Solution Kit 250ml - Ice Blue/Natural

Sneakers ER Protector Aerosol 200ml - Natural

Sneakers ER 2 Piece Premium Cleaning Kit - Ice Blue