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The Primo Tee is Deus Ex Machina's modern take on a coastal staple, built from a soft 100% recycled-cotton jersey that's been garment dyed and given a heavy enzyme stone wash for that lived-in, already-broken-in feel straight out of the bag. It carries printed artwork across both the chest and back, giving it real presence as a statement tee rather than just a plain basic, and the loose, relaxed cut through the body means it hangs easily without ever feeling baggy or shapeless - proper surf-and-skate styling that still works just as well away from the beach. Because the fabric is built from recycled cotton fibres, it's a genuinely more considered choice than your average printed tee, without giving up any of the softness or durability you'd want from daily wear. It layers naturally under an overshirt or jacket for the cooler months and stands on its own through anything milder, and the stone-wash finish means the colour and texture only get better with wear. A properly versatile piece for anyone who wants their basics to say something about where they've been.
More about Deus Ex Machina.
Born to Roam, Built for Freedom
Deus Ex Machina is more than just a brand—it’s a movement. Founded in Australia in 2006, Deus (Latin for "God from the Machine") started as a custom motorcycle workshop, creating handcrafted two-wheel masterpieces that embodied a rebellious spirit of adventure, individuality, and craftsmanship.
From its humble beginnings in the world of motorbikes, Deus has expanded into a global lifestyle brand spanning surf, skate, apparel, and art. It celebrates a culture where boundaries between creative disciplines blur—where surfboards are shaped by hand, motorcycles are wrenched in garages, and people come together over a love of craftsmanship and adventure.
– Shopper Highlights –
Tom M
1 year ago
Fantastic service as always, always a great selection of gear.
Alan Ritchie
Very good delivery time from buying item from website to delivery at front door. Packaged very secure. First class outfit & would use again.
Neil
1 year ago
Great product and communication, easy to order would definitely use again.
Richard Gibson
9 months ago
First time ordering from here. I would highly recommend and I’m looking forward to visiting the shop in person
Neil
1 year ago
Great product and communication, easy to order would definitely use again.
Peter Lloyd
2 years ago
Fast delivery, great item at a very good price, would use this site again.
Richard Gibson
9 months ago
First time ordering from here. I would highly recommend and I’m looking forward to visiting the shop in person.
Dave Newson
9 months ago
Ordered a Barbour jacket was delivered super quick great communication will definitely be ordering from the cream store again great job guys merry Christmas.
Anne Allan
2 years ago
To be honest you were the only company that had the item I bought everybody was out of stock but could not have been easier to order especially for a pensioner like me and arrived in record time for this time of year very happy with my purchase and would recommend you to family and friends kind regards anne.
Grant Wilson
1 year ago
This is a great store - lovely range of clothes and brands. Well laid out store so easy to find what you’re after or just browse. Friendly and efficient staff make your visit to the store easy and smooth. One of my favourite stores in this much improved area of the city centre.
Daniel John
2 years ago
I'm from Birmingham and now live in nuneaton, I usually go back there to shop, having visited cream I will mostly stay put. Tom was extremely helpful, polite and displayed excellent customer service. I'm no fashion guru so he took the time to show me some rather nice garms. Thankyou Tom loving my new clothes.
Huzaifah Khan
1 year ago
Lovely up to date store with a wonderful array of clothing that fits my style! I’ve been a few times and always ended up finding just what I needed with the help of one of the workers, the young lad - Reuben. It’s definitely my go to shop in the city centre.
Nigel Judd
2 years ago
Easy to order and goods came in a really good time. Quality of goods was excellent.
Jordan Gayle
1 year ago
Delivered fast and on time! Great service! Super happy with my purchase
Mr Nicarlos Edwards
2 years ago
Such a unique shop with with good staff. I met the owner many years ago when he was located in smaller shop and to see how much it has grown the standard is still at the highest point all these years later. I look forward to the 28 mile trip knowing I’m coming back with something every time.
Greg Holmes
1 year ago
Beautifully considered shop design with plenty of top quality brands on display, including a lot that I never seem to find anywhere else. The atmosphere, selection, space and overall customer experience have all been well considered. Long may this shop grace the streets of Sheffield!
Mark Matts
3 years ago
Never shopped online but the store is spot on. Staff are always friendly, helpful and always up for a chat. You're definitely made to feel comfortable and the service is top notch. Great range of garments and it's amazing to have a place like this locally, no where else really compares in terms of a brick and mortar store for these kind of clothes.
Mr MW
2 years ago
Swift service and when there was a mix up on the order they were excellent in responding, explaining what would happen and getting it resolved. Exceptional service, would recommend the Cream Store without hesitation.
Callum Torry
1 year ago
Absolutely brilliant can not recommend enough the staff are so helpful and nice and the clothes they sell are always the best of the brand.
Josef Hussain
1 year ago
Love coming here for cool home accessories that have a streetwear vibe. They stock a lot of nice bits that you don’t find elsewhere! Really nice store and friendly staff. What Sheffield has been missing :)
