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Nudie Jeans Start Your Own F*cking Brand Book - English

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Nudie Jeans Start Your Own F*cking Brand Book - English

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  • Maria Erixon founded the denim brand Nudie Jeans with Joakim Levin, her husband at the time, in 2001. Today the company has annual sales of over SEK 400 million; it is one of Sweden’s best-known international brands and a global lodestar in sustainable fashion. The book offers a unique insight into the company’s journey, successes and setbacks. “At the time, we were almost the only company building a brand based tangibly on values. When we started Nudie Jeans in 2001, we decided that environmental awareness and human rights would permeate everything we did. The world has largely caught up in 2019 and as we’ve grown, opportunities have opened up to us to be able to contribute to the journey. We’re trying to make good use of the chance,” writes Maria Erixon in the book. In the book Start Your Own F*cking Brand, Maria writes about the little company that became a global brand, about successes and setbacks, and the sacrifices that entrepreneurship requires. The book is also a love letter to denim and the indigo dye that turns each pair of jeans into a unique work of art – and to everyone who has been part of the journey.

    More about Nudie Jeans Co.

    Nudie Jeans Co was founded in 2001 by Maria Erikson, Palle Stenberg and Joakim Leven. Nudie Jeans Co uses only the most refined denim with production based in Italy. Nudie Jeans has a collection of classic jeans such as Grim Tim, Thin Finn and Steady Eddie. Nudie Jeans Co also produces an extensive range of traditional apparel.


    Nudies Jeans are built to be worn for a lifetime to become your 'second skin' as they would say. A pair of dry denim jeans is the materialized version of Nudies values: No extra treatment or washes. Made with 100% organic cotton. All jeans come with a lifetime guarantee, if your Nudie jeans rip take them to a local 'Nudie Jeans repair store' to get them repaired for free as many times as you want.

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